I saw an inspirational woman speaking at a function, Susie Crick from the Surf Rider Foundation. She was organising a community beach clean up. I went along and helped out, but walking along the beach I thought “this is great, but what about everyone else. We can all be part of the solution.”
Less than 1% of people have the time and motivation to spend a whole day cleaning a beach. What about the 99%? Mostly good people. Would they? Would you? help solve this problem if it didn’t even change your routine – HEROES.
Some will think twice when buying stuff and they might also spread the word – CHAMPIONS. Some may even spend an hour every week or two on their computer to help us build momentum – VOLUNTEERS. And almost every organisation on the planet can easily be part of the solution and authentically use that to their advantage.
Let’s cover the world with dots.Rob Edwards, Founder.